Raise The Bar Radio
Podcast Interview Series, 2012
One of the key aspects to growing The Corcoran Group’s digital brand was the work we did in going outside of New York and talking about what we were building to the rest of the real estate industry. One of the more fun aspects of that work was the series of conversations, on and offline I often had with Michigan-based broker / owner Michael McClure.
Michael was heavily involved in the real estate community at the time, and had built a number of large-scale followings across social media. As part of that work, he and his colleague Todd Waller hosted a weekly podcast aimed at improving the level of professionalism in the industry, something they felt was a true mission in improving the lives of customers.
Our conversations were often fun, and always lively, and I got to go back onto the show several times. These recording serve as a healthy document of what Corcoran was doing to build its brand, as well as offer a wider perspective on what was going on in the industry at the time.
